College Lead Exchange Launches to Address Need for Smarter Student Recruitment

BOCA RATON, Fla., Dec. 04, 2018 (GLOBE NEWSWIRE) — College Lead Exchange, a division of WhatsBestforMe, Inc. and the higher education world’s first cloud-based, SaaS, self-service platform to match prospective students and the schools most likely to admit them, was formally launched today, following a testing period involving thousands of students and nearly one hundred schools.

“College Lead Exchange is an open platform for colleges of all types to connect with prospective students of all ages,” said L. Joseph Schmoke, founder and CEO, What’s Best for Me, Inc. “It’s all based on first-person data, so colleges can reach the right-match students based on what students want to achieve and in what environment they believe they will thrive.” is a proprietary platform, purpose-built to help colleges address their ever-present need for faster and smarter student recruitment. It’s based on a very simple premise: a better set of leads, accessible on demand.

“College Lead Exchange recognizes the value of purchasing quality leads that meet an institution’s demographic needs,” said Christina Shade, vice president of admissions, American National University, who has tested the platform. “The product is user friendly, flexible, cost effective, and should change the way institutions work in admissions.”

One of the many unique elements of the College Lead Exchange platform is that both sides of the marketplace are answering nearly identical, complementary questions; those two sets of first-party data translate to a transparent, frictionless connection.

“Schools tell the platform what their most-successful or needed prospects look like, while enrollees register with their goals and needs. Our proprietary engine weighs answers on both sides to optimize the connection, “said Barry Layne, chief operating and chief marketing officer, What’s Best for Me, Inc. “The future of student recruitment has arrived, one that allows higher- ed institutions to identify and acquire candidate profiles in an efficient manner.”

Registration on College Lead Exchange is free for institutions, with no subscription or contractual commitments. Profiles may be changed on demand by schools to allow them to focus on specific needs like filling new programs or addressing under-enrollment in specific areas of study.

ABOUT COLLEGE LEAD EXCHANGE: College Lead Exchange, based in Boca Raton, FL, is a WhatsBestforMe, Inc. ( company, as are student-facing; and, home of the Best Value Colleges Award program.

James A. Boyle
Boyle Public Affairs, LLC

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An active investor and strategist in the business of higher education, Jay is also a visionary developer of real estate. His “Virtual Adjacency” concept predated the rise of smart devices and foretold the interconnectivity we all enjoy today.

Barry Layne is a pioneering digital management and marketing executive. He was founder and global head of Ketchum Communication’s worldwide digital media businesses; COO of ArtistDirect; Executive Vice President of National Lampoon; Senior Vice President of About, Inc.; and Co-Founder and Executive Vice President of

After retiring as president of the University of Indianapolis in 2005, his second post as president of a college, Jerry was temporary president of Lambuth University. He continues to provide strategy consulting services to a number of colleges and universities. He wrote The 75 Biggest Myths about College Admissions (Sourcebooks, 2008) debunking many of the misconceptions students and their families hold about selecting and entering college.

Joe conceived the Company’s strategy and is the principal founder. Previously he was chairman and CEO of Andrew Jackson University (AJU), an accredited for-profit degree granting university. While at AJU he cofounded and spun off ProctorU, now the world’s premier online exam proctoring organization. A longtime entrepreneur, Joe started in the investment industry, acquired his first company in 1974, and followed that acquisition by founding multiple online-related companies. He is a published author (Dow Jones- Irwin) and has been designated Distinguished Lecturer by the Graduate School of Business, Florida Atlantic University.