WhatsBestforMe, Inc. Launches Higher Education’s First Student Recruitment Platform to Match Learners of All Ages with Appropriate Post-Secondary Schools

WhatsBestforMe, Inc. Launches Higher Education’s First Student Recruitment Platform to Match Learners of All Ages with Appropriate Post-Secondary Schools

Founder and Team’s Intent is to Disrupt Decades-old Student Recruitment Paradigm

BOCA RATON, Fla., Oct. 09, 2018 (GLOBE NEWSWIRE) — WhatsBestforMe, Inc. unveiled today its revolutionary new online-based higher education student recruitment platform, one that allows higher ed institutions to identify candidate profiles and acquire them in a fast, efficient and exclusive manner.

The platform is comprised of three elements: the college recruitment-focused www.CollegeLeadExchange.com; the prospective student-facing www.WhatsBestforMe.com; and www.BestValueColleges.org, a site dedicated to assessing and recognizing schools beyond existing rankings services.

The announcement was made by WhatsBestforMe, Inc. founder and CEO, L. Joseph Schmoke, and Barry Layne, the company’s COO/CMO.

“Admissions offices within higher education are spending billions a year on a process that has not changed much in a half-century,” said Schmoke. “I’ve spent decades starting companies that disrupted legacy processes and industries, and student recruitment is the process that needs change now.”

CollegeLeadExchange.com is a dynamic, cloud-based platform designed exclusively for schools to connect with prospective students. Schools register on the platform, specifying student traits and interests; that data is then matched with prospective enrollees who have indicated those same interests.

Student-facing WhatsBestforMe.com, a mirror image to CollegeLeadExchange.com, provides students the platform entry point to register their targeted educational goals. Recruiters then have immediate access to these high-intent candidates.

“Over the last two years, thousands of prospective students told us what they want from an institution and how to be noticed by schools that meet their needs,” said Layne. “Nearly 100 higher education marketing and recruitment professionals also told us what kind of students will best fill their programs and what they want to know about them before they make direct contact. It is that combination of first-party data from both prospective students and schools that helps power our dynamic and efficient platform.”

The BestValueColleges.org platform introduces students to schools that the company’s advisory and review team deemed to be award-worthy based on academics, costs, quality of life, and student feedback.

ABOUT WHATSBESTFORME, INC.
WhatsBestforMe, Inc. is a Boca Raton, FL-based student/college connection company that enables prospective enrollees to register with its proprietary platform  www.WhatsBestforMe.com and colleges to do the same at www.CollegeLeadExchange.com, where they can identify candidate profiles and acquire them in a fast, efficient, exclusive manner. It also supports www.BestValueColleges.org, the leading independent award program in higher education.

Jim Boyle
jim@boylepublicaffairs.com
571-213-3979

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An active investor and strategist in the business of higher education, Jay is also a visionary developer of real estate. His “Virtual Adjacency” concept predated the rise of smart devices and foretold the interconnectivity we all enjoy today.

Barry Layne is a pioneering digital management and marketing executive. He was founder and global head of Ketchum Communication’s worldwide digital media businesses; COO of ArtistDirect; Executive Vice President of National Lampoon; Senior Vice President of About, Inc.; and Co-Founder and Executive Vice President of FasTV.com.

After retiring as president of the University of Indianapolis in 2005, his second post as president of a college, Jerry was temporary president of Lambuth University. He continues to provide strategy consulting services to a number of colleges and universities. He wrote The 75 Biggest Myths about College Admissions (Sourcebooks, 2008) debunking many of the misconceptions students and their families hold about selecting and entering college.

Joe conceived the Company’s strategy and is the principal founder. Previously he was chairman and CEO of Andrew Jackson University (AJU), an accredited for-profit degree granting university. While at AJU he cofounded and spun off ProctorU, now the world’s premier online exam proctoring organization. A longtime entrepreneur, Joe started in the investment industry, acquired his first company in 1974, and followed that acquisition by founding multiple online-related companies. He is a published author (Dow Jones- Irwin) and has been designated Distinguished Lecturer by the Graduate School of Business, Florida Atlantic University.